The Skep - Identity, Wayfinding + Print Design
Role: Brand Identity, Wayfinding, Print Design, Environmental Graphics, Art Direction
The Skep, The Venue at Moulsecoomb Place, is a new community space in east and north Brighton designed to bring local people, groups, businesses and organisations together. I led the branding and visual identity in full, defining the look and feel of the venue and delivering the design across print, signage and environmental applications.
The identity takes its name and inspiration from a traditional woven beehive, a skep, used historically as a shelter for collective activity. That idea of shared structure and support became the foundation of the visual language. The hexagonal mark, inherited from the geometry of a hive, acts both as a symbol and a functional wayfinding device, with layered forms representing the different communities, activities and uses the space supports.
The system was designed to feel industrious, grounded and inclusive, balancing clarity with warmth. Strong geometry and high-contrast colour give the identity presence within the physical space, while the modular nature of the logo allows it to scale, repeat and adapt across vinyl applications, window glazing, signage and printed materials without losing coherence.
The result is a flexible identity that works as both branding and navigation, helping visitors orient themselves within the building while reinforcing The Skep’s role as a shared hub for meeting, making, learning and collaboration.
One of my 'less is more' concept led ideas: Turning a promotional poster into a ruled notepad, the majority of which is left empty to signify the canvas the venue itself acts as, alongside the diversity of people and activities it enables. Dark grey was chosen over white in accordance with the brand's identity colours, with the added benefit of mitigating graffiti.