Lead Designer, Brand Development, Campaign Design - Ongoing since 2021

Design911 is the world's leading independent Porsche parts specialist. I've worked with them for over five years as lead designer across print, digital, campaigns and physical touchpoints.

When I started, the brand had strong foundations but no coherent visual system. The work has been about building that consistency - a language that holds across high-volume marketing, specialist products and enthusiast culture. Campaign design, packaging, merchandise, large-format graphics, all of it balancing technical detail with something that actually feels like a brand worth paying attention to.