Design911 is the world’s leading independent Porsche parts specialist.

I’ve worked with the brand continuously for over five years, acting as the lead designer across print, digital, campaign and physical touchpoints.

When I began working with Design911, the brand had strong foundations but lacked a coherent visual system. My role has been to evolve and extend the identity into a confident, recognisable language that could scale across high-volume marketing, specialist products and enthusiast-led culture without losing clarity or credibility.

The work spans campaign design, printed literature, packaging, merchandise, social assets and large-format graphics, often balancing technical information with emotional appeal. A strong emphasis on typography, hierarchy and contrast ensures complex content remains accessible while still feeling bold and performance-driven.

Over time, this approach has helped position Design911 not just as a supplier, but as a trusted authority within Porsche culture. The brand now carries a consistent visual voice across platforms, events and physical materials, while remaining flexible enough to support seasonal campaigns and collaborations.