Crossing - Poster Design

Role: Concept, Graphic Design

A poster commissioned by Richard Upton to mark his participation in the Pyongyang Marathon - one of the few events where Western runners are permitted entry into North Korea.

The design uses a dot matrix system built from the North Korean flag's colour palette. Within the grid, red dots replace white along the vertical and horizontal centre lines, forming the St. George's cross - an English identity marker emerging from inside a field of blue, built from the same system rather than imposed on it. The matrix also creates a sense of movement and direction across the poster, referencing both the physical endurance of the run and the idea of a pathway through a closed system.

An inverted version reverses the field, with red taking the background and the cross forming in blue and white. The same borrowed language producing a different reading depending on which colour holds the space.

The concept sits in the tension between the two contexts. An Englishman running through one of the most isolated societies on earth, carrying one national identity inside another's visual language. The dot system holds both things at once - structure and motion, belonging and foreignness - without forcing a statement. The flag is there if you look for it. The marathon is there in the rhythm. The rest is left to the viewer.

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