Concept, Brand Identity, Print - 2026

Identity and poster series for Ground Up, an East Brighton Trust initiative where local organisations come together to share knowledge and build socially-minded businesses.

A fluid identity built around one idea - upward momentum - expressed differently each time. The typography stays constant, everything else moves.

Stacked letterforms, overlapping translucent circles, colour gradients climbing from muted to saturated, arched forms rising out of dark into light. The system holds across all of them but nothing's pinned to a single mark or palette - the connection is the rhythm.